“Search sits at the core of online behavior. People spend more time on
the Internet than watching TV. What customers put in the search bar is
the expression of intent”, said Seth Besmertnik, CEO of Conductor, and
presenter at the SEO in the Boardroom: Tangible Search Metrics session
at SES New York.
The session emphasized the importance of executive
buy-in when it comes to investing in organic search, and a wealth of
tips on how to go about winning it.
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