Did you know that the higher a site is listed in search results, the
more traffic that site is likely to receive? If you’re a search
marketer, or anyone with a dose of common sense, you do. But Microsoft
had research conducted to yet again prove this point, in an attempt to
influence the ongoing EU antitrust review against Google.
Microsoft’s Hired Gun Does Research
In a Microsoft blog post
today, Susan Athey, a Microsoft consultant and professor of economics
at Stanford University’s Graduate School of Business,
writes about how
she worked with those from Microsoft’s Bing search engine to conduct a
“special experiment” where “the best search result” that the “algorithms
would otherwise place first” were moved to lower positions on the page.
It ran for a few weeks in the US and in other countries.
Read More Any Details : http://searchengineland.com/microsoft-research-renewed-anti-trust-attack-on-google-153077
Labels: Attack On Google, Microsoft, The Obvious In Renewed Anti-Trust Attack On Google